Who’s ready for the battle of all battles? This Tuesday is the most anticipated day of the music year, both Kanye West and 50 Cent are dropping new albums. Many in the industry believe that Sept. 11th will be the most important week for record sales of the year. This of course leaves me scratching my head and truly hoping that the week of Sept 11th doesn’t become a shopping holiday.
Here’s my take on the whole the whole thing. The more that I think about the more that I am realizing that this whole contrived “feud” is going to be really good for sales of both artists. Props to Universal for coming up with the marketing campaign. While I think that the feud will definitely be helping the sales of both artists it will improve the sales of 50’s album more. Curtis’s album was supposed come out at the beginning of the summer, but it was
too shitty not ready. Our most loyal readers will remember this post from June. Without the help of this competition I believe that 50’s album would have come out lacklustered and he would have fallen off. Kanye would have done ok well either way because his appeal is much more broad than 50 Cent, I mean for Christ sakes I’ve heard my mom sing Jesus Walks. The broad appeal of Kanye would have guaranteed him more sales with the demographics that are still buying albums.
Both artists would have had (relatively) strong releases with or without them dropping on the same day, but the rivalry has made Sept. 11th an occasion that people will swing by Target for. My prediction for the sales of each artist after one week is this:
50 Cent: 395,000
These numbers will include the tens of thousands of albums that the fine people at Roc-a-fela and Interscope will purchase in support of their own records. The only question left to answer is how is 50 going to get out of his promise to retire from music when he loses.