Actober

Watching ESPN tonight I saw the stupidest contest that I have ever seen any professional sports league run.  For those of you who are unaware Actober is a contest where entrants create an original reenactment of any memorable play from the baseball playoff.  Winners of this contest are given tickets to a game during this years World Series.

There are several things which bother me about this contest, not the least of which is that it is derivative.  This campaign is a clearly a rip-off of the NFL Network’s contest to make a commercial that would run at the end of the Super Bowl.  Obviously the goal is to then put all of the entries on youtube and hope that anyone with a blog will talk about them, thus generating a serious amount of viral content.  While I do believe that viral marketing is a very important new way for companies to generate interest, I’m getting really tired of adverting which is based around the consumer generating the content.  I’d love to be in the room while the advertising agency pitched this winner idea.

Advertising Exec: “Uhhhh..  so what we’re going to do is let the fan create a better version of a great play then we can, and then we’re going to use that as our commerical.”

MLB Official:  “That’s brilliant!! But how are we going to let the fans know about this contest?”

Advertising Exec:  “Two Words: Dane Cook”

MLB Official:  “Brilliant everybody likes him!!”

This is where I feel I have to end this post;  I don’t even want to get into Dane Cook.  I need to dedicate more time to making fun of him then I am willing to give at this point.

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3 Comments

Filed under Advertising, Dane Cook, Life, MLB, Sports

3 responses to “Actober

  1. Pingback: Becks Meets A-Rod and Jeets at

  2. just some thoughts.

    dear big spender,

    i dont think it’s stupid. i think your article questions your ignorance of what’s going on in this age of the internet. have you been on youtube? do you understand how popular it is? do you read stats on how many people search and post on youtube per hour? (look it up, you’ll be amazed, and remember…that’s just one site) i apologize you are “tired” of the fact that billions of people use the internet on a daily basis and that advertising companies want to attract….ummm, billions of people!! while…gasp! “saving money.” what an odd concept.

    i’m not going to disagree that your dialogue example is probably the way the meeting went down… i’ll give you that. and perhaps no one really cares about dane cook… oh well, i give him a b-list rating. but alas, i still think you end up looking like the idiot debating whether or not this simple advertising idea will work. it will.

    ps. “actober” is clever, you’re just jealous you didnt think of it.

    and no, i dont work in advertising.

  3. palestinmiami

    Dear Idiot.

    I’m sorry that you are so stupid. You have clearly misunderstood the crux of my argument. I’m not suggesting that the “advertising idea” won’t work; I’m suggesting that it is derivative and inherently weak. Plenty of things that are derivative and inherently weak become financially and commercially successful, but this doesn’t mean that they don’t suck (see: Fegie, The Flavor of Love, Budweiser Select, The Sports Guy, and most internet pornography).

    I feel as if I should also talk to some of the other points that you make in the literary diarrhea that you have spewed on my blog. Clearly I am aware of the popularity youtube, as far as I can tell I didn’t say anything to the opposite.

    Again I don’t think I ever said anything to the effect of me being “tired of the fact that billions of people use the internet on a daily basis.” What I said was that I am tired of adverting which is based around the consumer generating the content, and I still think that it is ridiculous for any company to have customers design its advertising.

    You say something about it saving money. I don’t really see how this campaign could possibly cost less than the campaign they ran last year which essentially had Tommy Lasorda begging people to watch the playoffs. I mean come on look at all of the additional expenses the MLB has been running commercials for the playoffs since the all-star break, I’m sure that they have to pay people an unnecessarily large sum to moderate the competition, and those frosted tips in Dane Cook’s hair certainly aren’t free.

    “i think your article questions your ignorance of what’s going on in this age of the internet.” – Is that a sentence?

    I’m clearly not jealous that I didn’t think of this ready-made campaign.

    Finally beyond the stupidity of you critique all of the spelling and grammar mistakes lead me to believe that you’re far more likely work at the bus station in a profession where you claim hand lotion as a tax write-off, than at an advertising company.

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